Craft Your Story

Storytelling is an essential innovation tool — it connects, inspires, provides evidence, personalizes, and persuades. Through storytelling, you can enlist others in the change, gather supporters, create partnerships, and source funding.

Throughout this process as you've been submitting your work, we have provided questions that will help form the basis for your project’s story - from where it started to where it ended. Use your responses as a framework for creating a memorable, compelling video story that you can use to get to the next phase of your work. You will be uploading the link to your video on your Project page.

A good story can be short and to-the-point. We recommend using the following framework to keep your story under five minutes:

  1. Your design challenge
  2. What key insights you learned about your challenge
  3. Your final solution, and how it satisfies your design principles
  4. What you're asking people to do to support your work (a call-to-action for others)
  5. Where can they go to learn more (such as a website, blog, email address, or other form of contact)

Time Needed

1-2 days

Digital Storytelling Tools

You don't need to be an expert filmmaker to craft your story. Here's a list of some helpful online tools your team can use:

  • Animoto: Online videomaker that turns ordinary images and video clips into stunning video. http://animoto.com
  • WeVideo: Online video creation platform for editing, collaboration, and sharing. https://www.wevideo.com/
  • VoiceThread: Uses images and voice to tell compelling stories. http://voicethread.com
  • Storybird: Uses beautiful artwork to create and share stories. http://storybird.com/

What are your goals?

What do you want to use the video for? To provide the case for a new solution? To enlist others in the development? To kickstart funding to build your solution? To spread it to other schools, districts, or communities? Different goals require different storytelling techniques, so get clear on the reason for the video.

Think about your audience

When you are crafting a story, who will be the primary audience? Who should read or listen to your story? What do they need to know? These questions will help you think about who you are targeting with your story, which will help it resonate with your readers.

Sketch the arc

As you start crafting your story, put together what you know about your challenge. Be on the lookout for assumptions as well as holes in the story.

Picture the journey you will be going on and write down the arc of the story:

  • The opening--where you are starting
  • The conflict-- the tension points
  • The ending--resolving the conflict with your idea

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